At the heart of this much-anticipated festival lies the spirit of generosity and the exchange of gifts among loved ones. And what better way to express your emotions than with the gift of platinum jewellery? A rare and precious metal with origins in the stars, platinum is renowned for its strength and resistance to daily wear and tear, retaining its sheen and shape over time.

Vaishali Banerjee, Platinum Guild International, India, says festivals in India bring a sense of renewed energy and spirit to consumers who celebrate with great enthusiasm and excitement. These occasions represent new beginnings and positivity, and consumers are increasingly seeking significant purchases to commemorate them.

Southern retailers of the rare and precious white metal share their expectations for Onam

Honours the winners of PGI’s flagship programme